Ernest Hemingway said, “The most essential gift for a good writer is a built-in, shock-proof shit detector.” I agree. All great advertising begins with being honest — to yourself, to your clients, to your customers.
 
 

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These samples are components of a campaign that represented a complete and comprehensive re-branding of the company.




 








 
 

 
 

© Dan Brown Creative Services, Inc., 2012