Ernest Hemingway said, “The most essential gift for a good writer is a built-in, shock-proof shit detector.” I agree. All great advertising begins with being honest — to yourself, to your clients, to your customers.
 
 

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Banner Advertising
 
The best banner advertising, like the best advertising in general, mingles images and words in compelling ways. Banner advertising is a great equalizer, too. You don't need to have a mammoth production budget to do something that's memorable, effective and, yes, even fun on occasion. For example, I'm pretty sure the production budget I had to work with for SolidWorks was about $3.58. (Of course my creative fee was slightly higher.)
 
 


 
 
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